This project for Karl Georg centers on transforming their product range into a cohesive suite of photorealistic 3D renders, motion graphics, and animation. The aim was to turn complex, high-performance crane components into clear, engaging visual content that reflects the brand’s precision and reliability. By digitally preparing the entire product line, the project introduces a streamlined and scalable alternative to traditional product photography, removing the need for expensive and time-intensive shoots.
The workflow is designed to be repeatable and consistent, enabling the creation of high-quality visuals across stills and animated content as the product range continues to grow. The outcome is a flexible, future-ready visual system that supports marketing, sales, and digital platforms, while elevating technical products through refined visuals and impactful motion.
Product Renders
OLYMP Wheelblock
Product Video
To showcase the innovation behind the latest Olymp wheel block, we created a detailed 3D animation that brings the product to life from every angle. The goal was to clearly communicate what makes this wheel block truly unique — as the first production-series wheel block with internal gearing from Karl Georg.
The animation was developed to highlight its modern, modular, and ready-to-install design, as well as the precision-machined mounting surfaces on all sides that ensure accurate and effortless installation. By visualising these features in motion, we were able to demonstrate the engineering excellence and the highest standards this product has to offer.
Storyboarding
Styleframes
Final Animation